You're in good company

Our ultimate goal is to maximize our distribution amount in the pen market and we recognized a huge opportunity with Rakuten as it is one of the largest eCommerce marketplaces in Japan. We were very happy to partner with Yasuda-sama in leading our brand sales.

We have a thorough monthly review meeting with ECC and our vendor to optimize each KPI — including visit, CV, and ASP. We find it valuable to invest in advertisements products such as RPP and RMD.

Since we launched this store in September 2019, our growth rate has jumped for more than 10 times! Our return on marketing and ads spending has been one of the highest among all international markets. 

We found it helpful to define the Account Manager role and its benefits.

I would recommend starting as soon as possible — and in small steps — to get used to the robust system and features.

1. Renewed and refreshed the shop page design to accommodate to Japanese standards.

2. Increased Ads Promotion

Japan is one of the biggest markets in the APAC region. The interest in fashion and high income rates create large potential for fashion retail.

We find it to be well managed with clear campaign guidelines.

We understand that It takes time. But the growth rate has met our expectations, and Rakuten has already become one of our most important channels. One thing worth mentioning is our marketing effort has been very effective on Rakuten, and we are satisfied with our return on Ads there.

It has been very helpful and easy because of good communication.

Rakuten is a great opportunity, but not an easy world. Following the guidelines from ECC Consultant and communicating with a distributor you selected to partner with will make it easy for you to reach the potential Rakuten provides and increase distribution sales of your brand.

1. Increased the amount and keywords setting for RPP

2. Joined Super Sale Search - the largest sales event on Rakuten

Japan is the world's third largest market with little market risk.

I felt that once I understood the way to increase sales and got on the rising spiral, sales would definitely increase.

It is growing year by year and has become one of the largest sales channels in Japan. It's our year 3 on Rakuten, last year, our sales had a big jump by almost 3 times, and the return on marketing investment has always been good on Rakuten. 

It has been very helpful because we collaborate and communicate about how to increase sales.

Be aware that the Japanese market is sensitive. Your customer service should be prepared to respond to the expectations of Japanese consumers.

1.Provided big discount during events

2. Increasing Ads ratio during promotions