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Parker

Company: Newell Brands Japan

Launch since: 2019

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– Associate e-Commerce manager

parker-1
What reasons made you want to expand your sales channel to Japan?

Our ultimate goal is to maximize our distribution amount in the pen market and we recognized a huge opportunity with Rakuten as it is one of the largest eCommerce marketplaces in Japan. We were very happy to partner with Yasuda-sama in leading our brand sales.

What has your experience been like selling on Rakuten’s marketplace?

We have a thorough monthly review meeting with ECC and our vendor to optimize each KPI — including visit, CV, and ASP. We find it valuable to invest in advertisements products such as RPP and RMD.

How has your sales or brand awareness grown since your opening?

Since we launched this store in September 2019, our growth rate has jumped for more than 10 times! Our return on marketing and ads spending has been one of the highest among all international markets. 

How has your experience been, working with your account manager?

We found it helpful to define the Account Manager role and its benefits.

What would you say to prospective sellers, on getting started selling?

I would recommend starting as soon as possible — and in small steps — to get used to the robust system and features.

What are your tactics used to increase sales on Rakuten?

1. Renewed and refreshed the shop page design to accommodate to Japanese standards.

2. Increased Ads Promotion

Daniel Wellington

Company: Daniel Wellington

Launch since: 2018

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– eCommerce manager

dan2
What reasons made you want to expand your sales channel to Japan?

Japan is one of the biggest markets in the APAC region. The interest in fashion and high income rates create large potential for fashion retail.

What has your experience been like selling on Rakuten’s marketplace?

We find it to be well managed with clear campaign guidelines.

How has your sales or brand awareness grown since your opening?

We understand that It takes time. But the growth rate has met our expectations, and Rakuten has already become one of our most important channels. One thing worth mentioning is our marketing effort has been very effective on Rakuten, and we are satisfied with our return on Ads there.

How has your experience been, working with your account manager?

It has been very helpful and easy because of good communication.

What would you say to prospective sellers, on getting started selling?

Rakuten is a great opportunity, but not an easy world. Following the guidelines from ECC Consultant and communicating with a distributor you selected to partner with will make it easy for you to reach the potential Rakuten provides and increase distribution sales of your brand.

What are your tactics used to increase sales on Rakuten?

1. Increased the amount and keywords setting for RPP

2. Joined Super Sale Search - the largest sales event on Rakuten

Weber

Company: Weber-Stephen Products Japan G.K.

Launch since: 2018

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eCommerce manager

webber
What reasons made you want to expand your sales channel to Japan?

Japan is the world's third largest market with little market risk.

What has your experience been like selling on Rakuten’s marketplace?

I felt that once I understood the way to increase sales and got on the rising spiral, sales would definitely increase.

How has your sales or brand awareness grown since your opening?

It is growing year by year and has become one of the largest sales channels in Japan. It's our year 3 on Rakuten, last year, our sales had a big jump by almost 3 times, and the return on marketing investment has always been good on Rakuten. 

How has your experience been, working with your account manager?

It has been very helpful because we collaborate and communicate about how to increase sales.

What would you say to prospective sellers, on getting started selling?

Be aware that the Japanese market is sensitive. Your customer service should be prepared to respond to the expectations of Japanese consumers.

What are your tactics used to increase sales on Rakuten?

1.Provided big discount during events

2. Increasing Ads ratio during promotions

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