Rakuten E-Commerce Insights

Discover insights, strategies, and tips for selling on Rakuten. Learn how to grow your online store and succeed in Japan’s leading marketplace.

Choosing the Right Platform for Your Japanese Online Store

For international brands and merchants, the Japanese e-commerce market—the fourth largest in the...

Shopping Online in Japan: Marketplaces & Delivery

In this article, we'll show you how buying from Japan could be your new favorite pastime. We'll...

How to Open an Online Store in Japan: Step by Step

Many entrepreneurs are trying to expand their business into international markets, but the language...

How Big Is Japan's Online Market? Size & Growth

It is not easy, but it can be done. In this article, we will explore the current state of marketing...

How to Sell in Japan: A Guide for Overseas Brands

Japan's eCommerce market is enormous for such a small country. It is, in reality, the fourth...

10 Tips for Selling in Japan as an Overseas Brand

Japan's GDP is about four times that of the rest of the world, and the Japanese eCommerce market is...

Japan E-Commerce Guide: Market Size & Marketplaces

However, what may be surprising is how drastically different Japan's culture and mindset are from...

Selling Electronics in Japan: Market & Requirements

Even though that’s true, products like phones, computers, televisions, and other tech are still...