Rakuten Ichiba for Businesses
Privacy Policy
Last updated: [2025.2.7]
Welcome to Rakuten Ichiba (collectively “we”, “us” or “our”)’s Privacy Policy for Businesses. Rakuten Ichiba is an online marketplace that allows businesses to sell their products in Japan. We are part of the Rakuten Group. The data controller is the Rakuten Group, Inc,. based in Tokyo, Japan. More information about Rakuten is available at https://global.rakuten.com/corp/about/company
This Privacy Policy explains how we collect, use, share and protect personal data when you use this website, the “Website”, and when you use the Website to make an application on behalf of a business as employees/appointed person to join us as a seller. We also explain what options and rights regarding personal data you have and how to use them.
Personal data we collect and how
We collect personal data from you when you use our webform available in https://marketplace.rakuten.net/contact-us acting on your own account or as an employee/appointed person applying on behalf of a business/organization, these data are:
- • personal details of the employee/appointed person (name, country, city, job title);
- • contact details (phone number, email address, postal address or mobile number);
- • any input in each specific field of our contact or inquiry forms;
- • any follow up exchanges that we might have in connection with your original report.
When you use our Website, we will collect the following data using tracking technologies placed here. These data types are:
-
• Identifiers for devices you have used to access our services:
- - IP address (from which your approximate location can be inferred);
- - Unique devices identifiers or MAC identifiers
- - Advertising related identifiers
- • Internet activity information: information about your visits to our website and login sessions, and usage of the Services (include what you track).
Further information about our use of Cookies and Tracking Technologies is available in our Cookies & Tracking Technologies Policy.
How we use your data and the basis on which we use it
We always need a proper reason to process your data.
- Contractual necessity
We collect personal data from you as it is necessary to perform the onboarding process with you or your business/organization as a potential seller’s application to join us.
- Fulfilling our legitimate interests,
Only when we have a valid interest that shall not override yours, specifically to secure and optimize the Website.
- Processing Personal Data based on your consent
when you voluntarily request us to process your Personal Data with a clear action or accepting certain cookies. If we ask for your consent to process your Personal Data, you can always withdraw your consent easily at any time in the “Contact Us” section below.
Your choices
The rights and choices about your data are different depending on your location. This includes the right to request:
- • access to your data; either if you want to know what data we have about you; or
- • get a copy of your data in a machine-readable format (right to data portability);
- • correct any information that is wrong;
- • delete your data;
- • restrict usage to the bare minimum;
- • object to specific uses;
- • ask us where we got certain data about you, how we use it and with whom we share it;
- • withdraw your consent easily; if you do so, the lawfulness of processing based on your consent before its withdrawal will not be affected;
Data sharing
We share your data with:
Service providers and business partners, who help us make our service possible (they are data processors). We ensure they only have access to such information that is strictly necessary for us to provide the Services. These parties are required to secure the data they receive and to use the data for pre-agreed purposes only, while ensuring compliance with all applicable data protection regulations.
| Categories of recipients | Recipients name | Country | Data shared |
| Customer Relationship Management | Concentrix CVG Philippines, Inc. | Philippines |
|
| To handle your inquiry | Hubspot Inc. | USA |
|
Because we operate as part of a global business, the recipients referred to above may be located outside the jurisdiction in which you are located (or in which we provide the services). See the section on "International Data Transfers" below for more information.
International Data Transfers
We are a global business. That means your data will be shared to other Rakuten Group companies around the world. Also, we use service providers in different countries. Data are sent to them as well as indicated in the Data Sharing section above. We have taken steps to keep your data safe. We are always watching out to ensure they are trustworthy, and we have strict contracts in place.
Inside the Rakuten Group, we have BCRs (Binding Corporate Rules), a set of privacy internal rules that we apply across all the Rakuten Group companies. The BCRs are Rakuten global standard for the protection of privacy and processing of personal data. Rakuten’s BCRs allow secure transfers of data within the Rakuten Group companies and have been approved by the relevant Data Protection Authorities in Luxembourg and the United Kingdom. You can find them here.
Security
We have strict security measures in place to ensure that your data is safe with us. Some of these are technical, Others are organizational, like having proper processes and access rules in place. We do so to prevent unauthorized access or unauthorized disclosure of your information, to maintain the accuracy of such information and, when necessary, to ensure its proper destruction.
Retention
As long as your business maintains a relationship with us, we keep your data. When our contractual relationship is over, we will retain data only if we are required to do so by law, or in case we still need it for our defense in court proceedings.
Contact us
For any questions or concerns, or if you want to make use of your rights, feel free to reach out to us anytime via our contact form: https://marketplace.rakuten.net/contact-us or send an email to rakuten-privacy@mail.rakuten.com.
Please note that when contacting us, we may ask you for certain information to verify your identity and respond to your request appropriately.
Our data protection officer can be contacted this way. If you have any complaint, we hope we can work with you to achieve a good solution.
Changes to this Policy
We may update this privacy policy from time to time. Any changes will be posted on this page.