Rakuten eCommerce Insights

Expanding Your Supplements Business to Japan: Key Things to Know

Annual revenue for just vitamins and minerals is quickly approaching $2 billion USD in 2020....

Expanding Your Beauty & Cosmetics Business to Japan: Key Things to Know

In 2019, there was a report that went in-depth to explore the trend of buying used makeup among...

Expanding Your Fashion & Athleisure Store to Japan: Key Things to Know

Sporty clothing like yoga pants, tennis shoes, sweat pants, sports bras, leggings, and...

What Are Japanese Consumers Buying?

There are millions of online shoppers in Japan that are purchasing on a daily basis and the only...

Taxes, Laws and Regulations for eCommerce Businesses in Japan

Depending on what a business is offering to the Japanese consumer, there are some national laws...

User Experience in Online Shopping in Japan

In addition to the differences in user base, there are some differences in preference as well....

Customer Expectations and Behavior in Japan

One of the largest differences in Japanese shoppers and an existing American customer base is...

Why Sell In Japan?

American businesses can be quite successful in selling in Japan and with the right strategy the...